Is your advertising campaign not working or are you spending too much? By taking the PPC Specialist course , curated by Vitaly Trokhimchuk , you will be able to optimize your advertising budget. You will be taught how to correctly select keywords and create a semantic core of the site. You will be able to determine the goals and structure of an advertising campaign. By analyzing the effectiveness, you will be able to optimize advertising budgets. Suitable for those who want to work on outsourcing and business owners.
Google Analytics 4 is not just an update to Universal belize telegram data Analytics. It is a completely new version with its own approach to data collection and processing, metric definition, and design. Because of this, it can be a bit difficult to find the exact reports we are used to from UA in GA4.
So keep a selection of the most popular reports from Universal Analytics in Google Analytics 4. And in order to understand the new analytics, I recommend taking a course on Google Analytics 4 .
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Report Channels from UA in GA4
A fairly popular report among most marketers. The Channels report helped to understand from which channels users came to your website or mobile application. And a little lower, the Source/Channels report showed from which sources and channels users come. Similar reports help to understand how effective our actions are, provided that we did not forget to put UTM tags. Of course, this report is also in the fourth analytics.
Where the report was previously located: Traffic Sources — All Traffic — Channels
Where is it now: Reports — Traffic Sources — Traffic Acquisition
Location report from UA to GA4
It is important to understand where users come from. Which countries, cities and regions buy most often, convert more easily and read the site more actively. And when you develop a new unit and enter a new market, this report allows you to understand the effectiveness of your actions.
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