What key KPIs does the manager check?

[hasinam2206]

Marketing functions generally depend on the stage of development of the company. Currently, one of my main tasks is to saturate the funnel, that is, bring in new customers and increase conversion. We have two main directions: current visitors and banquet guests. Regarding current visitors, we can carefully study their activity and indicators. However, regarding banquet guests, the analysis becomes more complicated, but this direction is especially interesting.

My KPIs include attendance, event bookings, bahrain telegram data and financial metrics. This helps me track and improve our marketing results.

How do you find banquets and what tools do you use for this? It is difficult for me to imagine a situation where you cannot attract enough banquet events in Chernivtsi during the week. How can you solve the issue of organizing a banquet tomorrow?

Of course, working with banquets requires some advance planning, as many people plan events in advance, a week or two in advance. There are a lot of statistics accumulated over the years that allow us to analyze and forecast demand. So if we start working on it now, maybe in a week the situation will improve.

Usually, to attract banquets, we use standard tools such as contextual advertising, targeted advertising, and our vibrant and popular Instagram, which has become one of our main promotion channels.