Geographic variables

[mdsojolh444]

A variable that groups customers by geographic factors is called a geographic variable. It classifies potential customers by understanding the characteristics of the region, such as the country or city they live in, as well as the population, culture, and eating habits of the region.

Demographic variables
Demographic variables are primarily information about a person's attributes. By classifying people based on their unique attributes, such as age, gender, annual income, occupation, and family structure, it becomes greece whatsapp number data possible to target potential customers.

Psychological variables
While the two variables above are both based on objective information, the psychological variables are classifications based on the thoughts and feelings of potential customers. A person's personality, values, thoughts, and upbringing are also important factors in determining customer segments.

Behavioral variables
This is a classification based on the specific behavioral trends of customers. Customer segments can be classified by analyzing purchasing behavior patterns, such as what time of day they usually purchase products and where they buy from.

The 4Rs for Leveraging Customer Segments
Once you have created customer segments using the variables explained above, you need to objectively evaluate them in order to translate them into specific actions.

Without this evaluation, you may end up appealing to a non-existent market and taking meaningless actions.

The four R's are said to be effective for evaluating customer segments, so let me introduce them to you.