What is the best platform for online stores?

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Nowadays, online commerce is constantly growing , with more and more companies selling their products or services online, and many people deciding to buy a large part of their products from online stores. So, as there are so many consumers looking for products in online stores, there is more and more competition, and therefore, it is necessary to differentiate yourself from the rest .

One way to differentiate yourself from the competition is to sell your products through a website with an innovative design and focused on web positioning . Therefore, the first step is to choose the best online sales platform for your business, that is, find the CMS that is suitable for the quantity of our products and that is highly customizable.

What is an online store platform (CMS)?
An e-commerce platform is a software program that allows business owners to sell cayman islands whatsapp data their products and services online, that is, it is an online system that allows us to launch a website quickly and conveniently .

A CMS therefore allows you to easily create, organize, publish and delete content on your website.

What is the best online store platform?
The five most popular CMS for creating e-commerce or online stores are WooCommerce, Prestashop, Magento, BigCommerce and Shopify. Each has its advantages and disadvantages and there is no clear choice beyond the project they are intended for.

WooCommerce
WordPress's WooCommerce stands out for its power , versatility and proven stability.

WooCommerce is ideal for a small catalog of products and with all the functionalities that WordPress includes.

It has an indisputable advantage over other platforms: its large community, which means that for any customization , you will not lack options in terms of templates (themes) and plugins. In addition, it has a multitude of functionalities specialized in online commerce and is ideal for creating a store in different languages.

However, one of its main disadvantages is that WooCommerce is not easy to use and you may need to know how to program, even to change small things in your template.

PrestaShop
PrestaShop is a French project that works with a wide range of products and includes many features such as SEO for the product page, promotions and marketing actions. In addition to its built-in features, you can also expand the platform through plugins (Addons) and themes.

The platform allows for a basic design for simple projects that may satisfy some clients. In addition, it has an advanced product management configuration and multiple options for processing payments. But the best thing about Prestashop and its most important advantage as an ecommerce platform is that it allows you to work directly on its code, which allows us to develop custom modules to solve the different functionalities required.

Magento or Adobe Commerce
Magento is a very powerful platform with multiple functionalities for catalog management, SEO, marketing actions, integration with social networks, among many other options. It offers a lot of flexibility, all the eCommerce features you want, and is perfect for companies with in-house developers.

One of its main advantages is that it is perfect for large online stores with many technical requirements in terms of advanced features. The main criticism of Adobe Commerce , formerly Magento, is that it is powerful but slow, consumes too many resources and requires the use of overly powerful and expensive hosting.