Mobile-friendly websites gain visibility on Google

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Responsive web design affects Google ranking
Google has recognized the impact that mobile devices are having on users’ search behavior. That’s why Google is constantly adapting its search algorithms to these new patterns. This means adapting to the fact that mobile internet access has increased exponentially and is set to continue in that direction. According to Statista, the number of smartphone users will increase from 6.5 billion in 2022 to 7.7 billion in 2027 worldwide.

Mobile users 2022-2027

Since April 21, 2015, Google began prioritizing mobile-optimized web pages in its search results for queries made from these devices. Web pages that used responsive web design or that had a mobile version , that is, that were correctly configured and displayed well on mobile devices, began to appear higher in Google results. Does this mean that pages that were not responsive disappeared from the search engine? No, but they began to be less competitive. The second decision that was made that year was to start indexing the content of Apps, which made those companies that chose to create an App instead of a website gain visibility in Google.

Therefore, since 2015, it has been essential for our website to use responsive web design if we want to maintain a good position in Google search results. Even more so when, according to StatCounter , the number of Internet users kuwait whatsapp data accessing websites via mobile devices surpassed desktop users for the first time in October 2016. This was intensified with the implementation of Mobile-First indexing in 2018, which means that Google prioritizes the mobile version of websites to determine their positioning.

What is responsive web design and why is it key for Google?
A responsive web design is one that automatically adapts to the screen size of the device on which it is being viewed. This means that, regardless of the device used to access a web page (computer, laptop, tablet or mobile phone), the page will be displayed correctly and can be easily navigated.

Responsive web design offers numerous advantages for both users and website owners. Firstly, users do not have to make manual adjustments to view the page correctly on their device. Furthermore, since all elements (text, images, videos, etc.) automatically adapt to the available space, the browsing experience is much more pleasant and comfortable.

On the other hand, a responsive web design allows a page to display correctly on all devices, eliminating the need to create and maintain different versions for each type of device. This greatly simplifies the work of the web designer and reduces the costs associated with maintaining the site.

Mobile-friendly pages are a great opportunity to improve your site's visibility on Google. If you haven't already, we recommend optimizing your site for mobile devices. This will help you make the most of mobile traffic and improve your ranking in Google search results.

Tips to optimize your responsive website
Minimize the use of unnecessary JavaScript that can slow down the page on less powerful devices.
Check your website with Google PageSpeed ​​Insights and Lighthouse to identify areas for improvement.
Opt for modern image formats like WebP or AVIF to reduce loading time and improve visual quality.
Ensure web accessibility by applying a11y best practices so that all users can navigate without problems.
Keep your website up to date with the latest responsive design trends , such as folding screens and mobile devices.
The future of responsive design
With the rise of new devices such as foldable screens and wearables , web design must continue to evolve. Adapting to these trends is essential not only to improve the user experience, but also to ensure good visibility on Google. We live in an era where mobile technology is advancing rapidly and user expectations are becoming increasingly high. Having a responsive website is not only a technical necessity, but a key strategy to ensure competitiveness in today's digital market. Keeping up with the latest trends and adapting to new devices is essential to deliver an excellent user experience and ensure good positioning in search engines.