In May 2011, we concluded our WNF Zoom competition 2011. The winners of this competition will receive, among other things, a photography workshop at the WNF office. With this, we give concrete form to 'facilitating WNF ambassadors'. WNF shows itself, connects one-on-one with its supporters. And a photography workshop will hopefully result in even better photos!
After these actions, we took stock of WNF's efforts within the Zoom.nl community.
The final results for WNF:
4086 affiliated photographers (target was 4000 as of July 1, 2011)
6100 good quality photos (target was 6000)
Overall, we gained a lot of new insights into the WNF target group within Zoom.nl:
The quality of the submitted material was good to very good, with some exceptions being extremely good.
Dutch nature indeed appears to be a popular subject with our target group. You don't have to travel far to see beautiful nature.
With macro photography, photographers portray new and often unknown wild nature.
We also gained new insights into advertising within social media, because we used namibia phone number list and measured the media deployment very specifically. See also the WNF case on measuring with Google Analytics . The Facebook ads (targeted at photographers) for example, ensured a large number of participants with a small budget. Overall result: a high success rate and low costs per conversion.
The timing for launching a campaign where you want to activate the target group is of great importance. As mentioned, we launched the campaign on purpose on Ascension Day. Thanks in part to the beautiful weather, this ensured a flying start in the first days of the campaign.
7. Determining next steps
WNF in zebra look at Zoom Experience. The winning photos are currently being used by WNF for publications in its own media.
Once the prize winners were announced, several actions were taken to permanently bind this group to WNF: