In times of recession, the missing seat of the chair becomes more important than the color of the chair. Organizations get more return from process improvement than from making bad processes more beautiful . Many managements have now embraced 'lean', to slim down thick processes. Communication departments would be wise to reflect on their own processes - and the communication processes of their colleagues.
By now, everyone knows that the return on graphic interventions in digital lithuania phone number list internal shop windows has actually been very modest over the past 10 years. The success of graphically ugly social media (such as Wikipedia) also puts a 2.0 line under this statement. Many graphic redesigns in the recent past left the functional problems of that intranet untouched - for example, based on the assumption that an intranet is a digital staff magazine. The offering was hardly adapted to the needs of users; only the visual presentation of that offering changed. With the knowledge we have now, we can conclude that all that effort in painting digital walls was not so social. The painting was mainly based on the wishes of the owners of the intranet, and not on the needs of its users .