Suriname functions like a small village. Everyone knows each other and news spreads like wildfire. The informal nature of the society also finds its way into the Facebook community. There is a sense of national pride and solidarity where people seek each other out and co-creation takes place to encourage everything of Surinamese origin. Other channels such as Twitter or LinkedIn are not or hardly used in Suriname. A nice quote that I came across that emphasizes this once again is: “Twitter and LinkedIn are as scarce in Suriname as the sun in the Netherlands.”
Surinamese online cases
Among all the online activities there are a number of great Facebook cases france phone number list that certainly deserve a place in the spotlight. An example is the fan page of Surinam Airways (SLM), TBL Cinemas and the group page “You know you are a Surinamese if…”. The Facebook page of Surinam Airways experienced strong growth of 350 likes in the first week. The page now has over 5,700 likes (and that in just 11 weeks!). The growth of the page is also due to the communicated photo contest in which the user can win two plane tickets to one of the SLM destinations. The campaign in combination with a one-week advertisement has ensured that over 40,000 Surinamese have been reached and the photo contest application has been used and shared over 30,000 times. Due to the expected number of conversations on the page, Surinam Airways has chosen to deploy a webcare team.