In late September I attended an interesting session in Vancouver by Matt Astifan from Webfriendly . He and the group of attendees diagnosed a number of social media campaigns and explained why they are successful. In this article I summarize his 8 strategies for successful social media campaigns and a number of best practices.
It took place at the University of British Columbia, in the heart of Vancouver city Canada: the Social Media Week Event: the success of social media campaigns. Matt Astifan indicated that a number of strategies can be discovered in good social finland phone number list media campaigns. He named 8, indicating that not every good campaign needs to have all 8. out that real successful campaigns do indeed have a combination of multiple strategies.
The 8 Strategies
Personalized interactions . For example, personalizing your participation in a community or profile via your own photos, personalizing your avatar with a tool or other extra (e.g. making a cartoon of your photo ava) and so on. We can think of enough examples of this ourselves.
Mobile marketing . Think of apps that you mainly use on your mobile, such as Foursquare and adding Facebook places to your Facebook fan page. But also services that we don't really know in the Netherlands (yet?) such as scvngr ; a 'game about doing challenges in places/locations'. As I see it: a 'layer' over Foursquare and similar location services, a layer that gamifies it further. You can also win real (offline) rewards here - in short, a good translation and mix of on- and offline. I personally see Foursquare coming up with such extras soon and we won't need services like this (and Scoville , and many others) anymore. After all, in the Netherlands there are already the first business experiences with the not yet widely adopted Repudo , which connects on- and offline.
Key influencers. Identify them, interact with them and give them something to act as ambassadors for you. Link your buyers' relationships to those of (potential) interested parties.