Keyword: What is it and why is it important for SEO?

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Keywords are a fundamental aspect of your SEO strategy. In this article, we will show you what they are and why they are important.


Next, we’ll explain how to find the best terms. As you can see, our content is packed with information, so it’s essential that you read it to the end.

Keyword: What is it?
A keyword is a word or phrase that summarizes the topic being discussed. It is also a term that is frequently searched for by users who are looking for information on that topic.

Its main objective is to connect the content with the public's search intentions, ensuring that it is found by those who are truly interested.

For example, if someone is searching for a carrot cake recipe, a good keyword would be “how to make carrot cake.”


This phrase reflects exactly what the user is looking for, increasing the chances that the content will be relevant and attract visitors.

Well-chosen keywords are the basis of an efficient SEO strategy, as they help optimize content for search engines, making it more visible and attractive to users searching for related information.

It is important to understand that there is not just one type of keyword, but three. They are:

Short-tail keywords: These are generally broad terms with higher search volume but also more competition, such as “Instagram.”
Long-tail keywords: These are more specific and detailed, but generally have a lower search volume, such as “How to schedule posts on Instagram?”.
Branded keywords: These are linked to brands and are important for transactional articles with a focus on conversion, such as “Postgrain”, for example.
Keyword: Why is it important?

The keyword is essential because we want to attract traffic, right? After all, with this traffic, we can have several objectives.

Whether you want to convert visitors into customers, build a list of leads, showcase ideas, or educate your audience, using targeted keywords is essential to achieving these goals.

They help connect your content to people who are searching for exactly what you offer, making it more visible and relevant in search engines.

Including a key term in your content is essential to attracting this traffic through Google, which continues to be one of the best tools for generating qualified visitors organically.

Google is often the first stop for anyone searching for information, products or services, and being well positioned is a strategic advantage for any business.


While there are other ways to drive traffic, such as social media, paid advertising, and partnerships, keyword-based SEO offers a cost-effective and sustainable solution in the long term.

Well-optimized content for keywords not only increases visibility, but also ensures that the right audience reaches you, facilitating conversions and strengthening your online presence.

Search for terms with low competition
However, the topic we are creating content about has competition. After all, there are other websites competing with ours to get to the first page of Google, right?

This is a challenge, as there isn’t enough space for everyone, especially considering that most cambodia whatsapp data people only go to the first page. Plus, many users only click on the first or second result, which makes the competition even fiercer.


So we want to create content around a keyword that has a balance between good search volume and low competition.

Long-tail keywords can be an excellent choice in this case. They are more specific and, despite having a lower search volume, they generally have less competition and attract a more qualified audience, increasing the chances of conversion.

For example, instead of just using “carrot cake,” opting for something like “how to make fluffy and quick carrot cake” might be more strategic.

This reduces direct competition and increases the likelihood of reaching users who are actually interested in the content.

Choosing the best types of keywords is essential to position your website among the first results on Google and attract the right audience more easily.

New sites without much reputation on Google should choose mostly long-tail keywords.
Already established websites with a good reputation on Google can opt for short-tail keywords to attract more visitors.
Keyword: How to find the best ones?
To finish our content, we will show you how to find the best keywords with Google Ads.

Access the Google Ads Keyword Planner by clicking here .
Click “Start Now” in the top right corner.
Click on “Discover new keywords” and type keywords into the search bar, such as common terms from your content or products, and click on “Get results”.
Check the search volume and competition, look for “Low” competition and filter out this content.
How do you know what keywords your competition is using?
Google Ads itself also has a list of competitor keywords that you can test. To do this, follow the tutorial below:

Access the Google Ads Keyword Planner by clicking here .
Click “Start Now” in the top right corner.
Click on “Start with a Website” and type the URL of the competitor website in the search bar.
Choose the “Use entire site” option and click “Get results”.
It is very important to evaluate the competition's keywords because this allows us to identify gaps and strategic opportunities to gain an advantage.

By analyzing which terms your competitors are using and which keywords they are ranking well for, you can understand where they are strong and where there are gaps that have not yet been explored.


These gaps could be in long-tail keywords, specific terms, or related topics that haven’t received enough attention.

For example, if a competitor is ranking well for “simple carrot cake” but isn’t covering “how to make carrot cake with chocolate frosting,” you can create content that targets that variation and gain some ranking space.

Additionally, observing your competitors' keywords helps you adjust your strategy, whether to compete directly for popular terms or to create differentiated content focused on less saturated niches.

This practice allows you to improve your performance in search engines and attract qualified traffic more efficiently.

If you want to see more strategic and informative content like this, click here to see our blog .

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