Messages that are placed around your application end up in all those channels (Ticker, Timeline and News Feed) of the Facebook fan, what is the result? Messages suddenly become visible to friends of fans, which makes your reach many times greater than it was before. The more people talk about your brand and your application, the greater your reach becomes and egypt phone number list the more relevant you become as a company. Research by ComScore shows that the top 1000 companies can increase their reach 81 times with the help of these applications.
Another change to the page is that you can now also see if people are talking about your brand. What does this literally mean? You will now see a new audience meter called 'People Talking About This' under your fan counter to show the number of people who have talked about your brand on Facebook in the last 7 days. Sounds very general, but 'People Talking About This' is assessed on a number of interaction factors:
The number of new likes on your page;
New posts on your Pinboard;
Liking, commenting and sharing your posts or other content from your page;
Answering a question you posted;
Mentioning or photo tagging your page;
Respond to your company's events;
Check-in at your location, if applicable.
More information can be found on your Facebook Insights page, where this topic is covered in more detail and where the reach of fans and especially the friends of your fans is also discussed in more detail.