The conversion of impressions to clicks is 10 times higher on Hyves than on Facebook. The most likely reason for this big difference are the banners on Hyves, which are more eye-catching than the small ads on Facebook;
The cost per click at Hyves is around €0.75, while Facebook and LinkedIn are well over one euro per click;
Despite the many impressions (around 50,000,000) on these three social networks, there is no saturation during the six weeks that the campaign is running. Except for LinkedIn (slight decrease), there is even an increase in the conversion percentage. The most likely reason is that the users of Hyves and Facebook do not always click directly on the first impression of the banner, but are triggered by the repeat impressions;
Bannering on websites such as VI.nl, voetbal.nl and intermediair.nl are relatively expensive dominican republic phone number list if you look at the costs per visitor that is led to the website. Certainly in comparison with Social Advertising or the Google Display Network.
The Google Display Network is comparable to Social Advertising in terms of results.
Interest
Mission KNVB - Funnel - Interest (AIDA)
The interest phase is focused on converting website visitors to participants in the Mission KNVB game. The step from visitor to participant can be measured in Google Analytics. Since the action was created in Flash, so-called 'events' were set in Analytics; if someone clicks on the 'start' button, this action ('event') is registered in Analytics. What did we learn in this phase about the conversion from visitor to participant?
LinkedIn appears to be a very good source, which meets a certain expectation. Visitors who came to the website via LinkedIn convert most to participants in the action;
The e-mailings are even more effective. The interest from this medium is slightly greater than from LinkedIn. That does reinforce the remark that LinkedIn is a good source. This comes close to the e-mailings, while LinkedIn includes a much 'colder' target group.
Desire
The measuring tools we used in this phase: Google Analytics.
Mission KNVB - Funnel - Desire (AIDA)In the desire phase, the step from participation to 'interested in vacancies yes/no' seems quite big. Especially if you assume that there are participants who like the game, but have no need to come into contact with vacancies. Or who have a job that they feel perfectly at home in. However, this prejudice turns out to be untrue. More than 90% of the participants have the desire to choose 'yes' anyway. If we look at the sources that underlie this conversion step, the following can be noted: