25 New Year's Content Ideas for Business

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December can either increase the number of clients or become a content marketing failure. Every year at this time, the feed is filled with similar posts that users no longer perceive. To ensure that your posts are not limited to congratulations and year-end summaries, we have collected 25 content ideas for the pre-New Year period: they will interest users, increase reach and attract new clients.
1. Announcements of holiday discounts
What New Year without gifts? Almost half of Russians spend 2000-5000 rubles on gifts for loved ones. And the opportunity to save before the holiday is more relevant than ever. Therefore, in December it is worth reminding about discounts and promotions on your goods and services. And you can do this not just once, but at least once a week before the holiday.


All discounts are listed in one post - convenient!

19% of Russians buy gifts not in December, but during the New Year holidays. Therefore, it is worth writing about discounts and special offers that will be relevant in January.


Users see that they will receive cashback in January for purchases made in December and are more likely to choose this store

2. A selection of the most popular products and services in the past year
Collections attract attention and collect a lot of reposts. So be sure to use this type jamaica whatsapp data of content in December. For example, make a short review of the products and services that were purchased most often this year. This will additionally attract buyers' attention to popular products.


This selection is both an excellent advertisement and an interesting alternative to the year-end results.

3. Trends of the outgoing year in your field
Tell readers what your industry was like in the past year. What was new, what changed, what was talked about the most, what are the trends in it now.


Those who are in the know will probably be interested in what has changed in the past year.

4. Trends of the coming year
Tell us what will happen in your field in the coming year. Rely on research, statistics, expert opinions or your own observations.


The author of the article relies on the experience of experts, which makes the text more valuable.

This way you will once again demonstrate your expertise and demonstrate that you are an expert in your field.


The experience and opinion of the employees were used here.

5. Mini-games and tests
December is a busy time , and for many it is a very difficult period. Give readers a chance to unwind, relax and feel the New Year's atmosphere. Thematic quizzes, tests and tests are great for this. They should not be very difficult and long: let the reader complete a test or answer questions in a few minutes. If you ask them to share their results, you will instantly increase the activity of the page.


Remembering childhood before your favorite holiday - who would refuse that?

It's a blast if the game or test is related to your business topic.


You can take the test and watch the movie

6. Charity event
Before the New Year, many people actively participate in charity events. It's not just about monetary donations, but also about collecting gifts, organizing holidays for those who are having a hard time, etc.


2 in 1: personal user statistics and contacts of charitable foundations

A few weeks before the New Year, you can organize a charity event or tell your subscribers how they can help those who are having a hard time now. For example, list charitable funds, events, or organize a gift collection point. You can link such content to your business, if appropriate.


A simple way to do good deeds and clear instructions

7. Report on charitable activities
If the company participated in charity events and social projects in the past year, be sure to write about it. The story of good deeds will not go unnoticed.


Company reports on its top charitable activities of the year

If your clients have participated in similar events with you, be sure to tell them about it and praise everyone who was not indifferent.