In my previous article, I discussed a number of reasons why it is not wise to use Facebook (or Google, Microsoft and Apple) alone to build your customer profiles. While these companies have a lot to offer when it comes to collecting data and building customer profiles, it is a risky strategy to rely solely on the customer data that these big players offer. In this third and final blog on 'customer engagement' I will discuss what we can learn from their customer engagement strategy. I will also go into detail about the seven steps you need to take to really connect with your customer.
Facebook does some clever things , sometimes bordering on privacy laws cyprus phone number list to gain better insight into its visitors:
Facebook keeps track of what is important in the life of each individual visitor.
Facebook makes the visitor responsible for entering and maintaining this information.
Facebook uses all kinds of other websites to collect information (think of the Like buttons that you come across all the time).
Facebook pays a lot of attention to analyzing and categorizing visitor data and turning it into useful segmentation information.
Facebook keeps visitors coming back, for example by posting news from friends or online games.
Although it may seem more difficult than it is, these five ingredients are relatively easy to bring together into a vibrant online engagement strategy by you as a marketer or as a company.