This is difficult to achieve on a website. You will then have to repeatedly capture the attention of your intended target group. This cannot be achieved by simply posting content. For this you will have to conduct an extensive campaign, or ensure that visitors subscribe to newsletters or RSS feeds. In short, this is asking a lot of the visitor. Now you can ask yourself whether the interest of the visitor is great enough, but there is probably more to it than a lack of interest. Today's consumer is used to the lazy way of making contact with brands. So, if you want more visitors to your website as a brand, you have to attract them there via channels such as Facebook and Twitter. Figures show that a new fan on Facebook results in 20 new visits to websites. No piece of cake. But make sure that your website seamlessly connects to all your other expressions and to what the visitor expects. In that case, make sure for example for Facebook Like buttons and other social buttons.
Let's stay with Snoop Dogg for a moment. You should not only see him as an artist, but also as a brand. For him, it is therefore interesting to know which posted video clip is appreciated more than the other and what the target group thinks of it. And how does the fan base develop during the posting of video sneak previews? At what moments does the number of fans increase? And in particular, who are these fans? For these types of questions, Facebook has quite specific statistics available that provide insight into the community. With one click of a button, you can export the figures and easily gain insight into your target group. There are also many external software suppliers, these make it possible to cross existing databases with Facebook, for example, in order to go one step further towards Social CRM.
Now, there are statistics available for your website, but they say very little croatia phone number list about the demographics of your visitors. In that respect, it would already make a difference to place Like and/or Send buttons on your website. You can link these to Facebook Insights, after which you also know who is active on your website and who shares your articles or pages. Of course, there is more than one way to record the demographics of visitors to your website itself. However, this costs considerably more resources. For example, you can ask visitors to create a profile, in which case you ask for certain data. However, you must first make this possible on your website and it must also offer the visitor a clear advantage, otherwise they will not record any data.
Statistics
Apart from the demographic data you would like to have from your visitors, it is of course also practical to have more than that recorded. You can easily attach a tool to your website that keeps track of your statistics. Unlike Facebook, for example, you can use Google Analytics to set your goals and calculate your ROI for visits to certain pages. Individual campaigns can be measured with special codes and Google Adwords can also be linked to Google Analytics for an even better calculation of campaign values. In addition, you can see where your visitors come from; not only their location is shown, but also the website they came from. You can respond to this by creating special landing pages. In combination with a Facebook page, you could even calculate the ROI of your Facebook page to some extent, although that often remains only an approximation, because you do not know how many visits it 'costs' before a fan buys something via your website. In fact, you do not even know for sure whether it is a fan at all. Reasoned like this, the combination of Facebook with your own website is very powerful in terms of data. No wonder that more and more websites also offer the possibility to log in with your Facebook account, in this way Social CRM becomes a piece of cake.