But if you know that what you offer is different than what you offer now, do you also take into account that your underlying organization may have to change? You may even have to set up a whole new organization for it! Think about things like:
Are your customers even interested in something like this, and if not, where do you get new customers?
Are his logistical processes (which can also include content delivery) suitable and can (or perhaps better: WANT) the staff to participate?
Is the back office/service desk prepared and capable?
And there are many more questions to think of. I once worked for a successful costa rica phone number list retail chain that set up an online shop. No personal help, no trying, just ordering and delivery. A small team was placed in a small room in a branch. The person who normally sent in repairs would arrange the shipping. But soon so much was sold that the delivery time increased and the online customers started to complain. But there was no room for expansion, the building was simply full. The products were simply taken from the store, with a shopping cart among the shoppers, rushed and irritated. And the online department shared the annoyance with the departments in the store. They were increasingly unable to estimate their own stock and saw sales opportunities shrink because it was sold out online. Taking advantage of a good online opportunity seems logical, but if your organization cannot bear it and you do not invest in the underlying processes, such an initiative is also opportunism.
In closing
It is not without reason that an old Dutch proverb says: "Think before you leap." This also applies to the world of online. The online possibilities are enormous, and when they are used correctly, they can lead to an enormous boost in business results. But never let an online initiative be a goal in itself. Be creative, look for opportunities and use them. But do not be afraid of missing the boat if you do not know whether the boat is sailing in the right direction for you.