Secrets of Fast and Effective Website Optimization: Improving Loading Speed ​​for Successful SEO

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We recently talked about how web page loading speed affects user loyalty. That article briefly mentioned methods that help avoid website “freezing”. Today we will cover this topic in more detail and tell you how to speed up page loading for effective search engine optimization.

Once again about statistics
Let's refresh our memory of the numbers and look at the results of Google's research . They clearly demonstrate how user behavior depends on the site loading speed. If this parameter increases from one to three seconds, the number of bounces increases by 32%. The situation is even worse when the loading speed reaches five seconds. In this case, the number of bounces increases to 90%.

Other figures are no less curious . If users access the site from mobile devices, and the pages load longer than three seconds, the web resource loses up to 53% of visitors.

In addition, it is necessary to take into account that not everyone has fast stable Internet. A slow connection combined with a slow website loading speed is a serious problem.

High bounce rates negatively affect the assessment of behavioral factors, which search engines attach great importance to. Because of this, the site's position in search results suffers.

Search engines have a simple logic: why promote a resource to the top, from which visitors bangladesh whatsapp data leave en masse? Slow loading can nullify all the efforts of SEO specialists, and this cannot be allowed. Let's figure out what tools and methods will help the site "fly".

I studied the statistics and realized what the problem was.

*Studied the statistics and realized what the problem was

Download speed evaluation services
First, you need to make sure that the pages are not "slowing down". To do this, you can use the services from our selection :

Be1.ru.
Seolik.ru.
Sitespeed.ru.
Pr-cy.ru.
SmallSeoTools.
We also recommend paying attention to the tools Zabbix, Datalog, New Relic.

The listed services allow for comprehensive monitoring of the operation of web resources, applications, and network infrastructure.

Yandex Metrica and Google Analytics data will be useful for assessing the loading speed. The services provide reports that allow you to analyze the behavior of the site's audience and identify weak areas.

It is worth mentioning separately such a tool as PageSpeed ​​Insights from Google. PSI not only accurately evaluates the loading speed, but also analyzes the site according to Core Web Vitals indicators:

LCP - Largest Contentful Paint, or the time it takes to load the main content.
FID — First Input Delay, or the speed of response to the user’s first action.
CLS — Cumulative Layout Shift, or visual stability. This indicator reflects how stable the page layout is. CLS decreases if interface elements “shift” during loading, which is why a site visitor can accidentally click on the wrong button or link.
Google focuses on these indicators when evaluating web resources, and since 2021, it has taken them into account when ranking. By the way, one of the parameters should be dedicated to a separate block.