What SEO Will Be Like in 2025: Forecast from Rubix Experts

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For years now, one expert or another has been predicting SEO oblivion, but their predictions have not come true. Of course, search engine promotion is evolving, and those who want to stay in the loop should monitor trends. In this article, we will talk about SEO trends that may be relevant in 2025, and then time will tell.

The Importance of Technical Website Optimization
There is nothing new here. To make a site appealing to search engines, you need to track metrics such as:

Loading speed . The faster web pages open, the better. The optimal indicator is 2-3 seconds. To make the site "fly", you can use our instructions .
Quality of layout . Chaotically "jumping" buttons and other elements of the site can nullify all efforts to create useful unique content.
Interactivity of the web resource . It is important that users are involved in interaction with the site, turning from regular visitors into active participants.
These indicators are especially important for the mobile version. If a person who opens a site from a smartphone has to wait for it to load or watch the interface "slide down", this causes dissatisfaction. As a result, the user experience deteriorates and behavioral factors suffer, and search engines really don't like this.

When I realized that SEO forecasts don't come true

*When I realized that SEO forecasts don't come true

Working with video content
And here everything is stable: people still prefer to watch videos rather than read texts. It is much easier to watch a short video tutorial on replacing a siphon than to study detailed instructions. Yandex and Google are adapting to user preferences, and SEO specialists have to take the changes into account.

In general, video content is an effective promotion tool. Videos help convey even complex information in an accessible form and allow you to keep users on the page longer, which increases audience loyalty and improves behavioral bahrain whatsapp data factors. Search engines see: visitors spend a lot of time on the site, which means the resource is good - we will raise it in the search results.

How to optimize video content:

Work with titles and descriptions. It is important that they contain keywords and phrases that correspond to the topic of the video.
Write tags and categories. This helps search algorithms quickly determine what the video is about and what target audience it is intended for.
Add text transcript. Video transcription helps indexing more efficiently. Text transcription may also be useful for hard-of-hearing users and those who prefer to combine viewing with reading.
Strengthening personalization of search results
This trend is relevant for both Yandex and Google. Both systems are improving their algorithms so that users see the most relevant results for their queries. This allows them to find the information they need faster.

Personalization is the process by which a search engine adapts results to a specific user, taking into account ranking factors. The following factors influence the placement in the zero position and the search results in general:

Geolocation and language settings. Search results vary depending on where the user is located. The language of the queries also affects the results.
Browser history. When generating search results, search engines take into account which sites the user has visited previously.
Device type. Yandex and Google take into account where the traffic comes from - from a computer or a smartphone.
The importance of personalization is growing, so today it is especially important to carefully segment your audience and tailor content to them.

Strengthening the role of EEAT factors
We have covered this topic in detail , but we will repeat the main points. EEAT factors are important for any site, and especially for YMYL-themed sites. Content related to medicine, law, finance, etc. should be expert, authoritative, reliable and based on personal experience. In addition, it is important to monitor the relevance of publications.

Optimizers may have to completely change their approach to content creation. Yandex and Google algorithms are becoming smarter and are learning to quickly assess how reliable the information in a particular article is and what level of expertise its author has.

The Impact of Social Media on SEO
Yes, people still spend a lot of time on social networks. Visitors to such sites actively use internal search for content published on community pages.

When working with social networks, optimization for keywords and hashtags is still quite effective. Note that the correct use of low-frequency queries helps to get into the Yandex and Google search results more often.

In addition, social media content should be easily adaptable to different platforms. This allows for the development of an omnichannel approach and expansion of the target audience.

Implementation of voice search
This technology is becoming more and more popular. GP — voice search — has established itself as a good promotion tool. With its help, you can:

Increase traffic. When using voice search, a person gets a specific answer, rather than choosing one of several links in the search results. The main thing is to bypass competitors.
Increase conversion. As a rule, voice search is used by those who need to solve a specific problem right now. This increases the likelihood that a person will perform a conversion action, for example, book a table at a restaurant or order a meal to take home.
Promote in local search results. Voice search is most often used to find local stores, food establishments, pick-up points, etc.
Improve behavioral factors. Optimizing a web resource for voice search reduces the number of bounces and has a positive effect on audience loyalty.
Voice assistants are becoming more popular. For example, the number of people who like to chat with Alice from Yandex has reached 64 million users . Obviously, it is not worth giving up such a tool.

Voice search is relevant for online stores. By adapting low-frequency queries to it, you can attract users who want to find a specific product with certain characteristics.