We have a small business and it takes a user a short time (up to 2-5 days) to make a decision to purchase our product. In this case, it is quite correct to evaluate the effectiveness of traffic sources using Google Analytics reports without taking into account the user's path to conversion.
User Engagement Report
Open the report as shown in the screenshot above: albania telegram data "Reports" => "Traffic Sources" => "User Engagement" .
Or you can use a report that will show us the difference in the number of conversions when comparing the two attribution models: "last click" and "data-driven" :
Attribution Models report
Open the report as shown in the screenshot above: "Advertising" => "Attribution" => "Attribution Models" .
From my own experience, and as you can see in the screenshot from a real project, the data from different attribution models may not differ much when the decision time is measured in 1-2 days.
Situation 2
A medium-sized business, or a small business with various paid and free traffic sources, and we want to make a more balanced assessment.
To do this, you can use the "User Engagement" report:
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hasinam2206
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