Martech for project management, which includes tools such as Trello, Asana, Slack, Zoom or Teams.
Martech for SEO, with applications such as Moz, Sistrix, Ahrefs or SEMrush.
Martech for marketing automation, with hubs like HubSpot, Eloqua, Salesforce Pardot or Marketo.
Martech for content creation, with apps that help plan and create posts in different formats (text, image, video...) for publication on different platforms. Some of the most popular are Photopea, Buzzsumo, Scoop.It or Contently.
Martech for content management, where CMS (content management systems) play an important role: WordPress, Liferay, Sitecore, etc.
Martech for social media, a dynamic area with examples such as TweetBinder, Hootsuite, Talkwalker or Metricool.
Martech for e-commerce, including solutions such as PrestaShop, BigCommerce or Shopify.
Martech for UX and customer relationship management. In this section we should highlight tools for customer relationship management (CRM) and their integration with advertising platforms, DXP (Digital Experience Platforms) or the implementation of chatbots for e-commerce.
Data Martech and Business Intelligence. This includes all types of analytics software, CDP (Customer Data Platforms), data lakes or data visualization tools such as Qlik or Tableau.
Team working on a digital marketing project with computers and marketing materials on desks
Less is more. This is the basic principle when senegal phone number list developing a customized Martech stack for a company. When introducing any technology, a careful analysis must be carried out. First, it is necessary to identify the needs, set priorities and choose solutions that are appropriate for the market. This step must be completed with an assessment of the economic impact from a cost-benefit perspective.
The next step is to check whether the software helps simplify tasks (rather than increase their complexity) and save time. It is also important to ensure that the team has the necessary skills to take advantage of the system or, if not, that appropriate training is provided for specialists.
Challenges of implementing a Martech ecosystem
Despite their benefits, Martech ecosystems still pose major challenges for companies that want to use them as part of a true customer-centric strategy that fosters customer-brand engagement. There are three major challenges:
Ensuring smooth integration between tools. In fact, the ability to easily connect with the rest of the software is a key criterion when contracting new technological solutions, as highlighted by 54% of respondents in the MarTech Exchange 2022 survey.
Promoting implementation in all departments of the company, which in some cases requires a high degree of persuasion.
Harness the full power of insights provided by MarTech for descriptive, predictive, and descriptive purposes or to estimate customer lifetime value. After integration capabilities, data management capabilities are the second most valued features in a Martech tool, according to 50% of respondents to the MarTech Replacement for 2022 survey.
Do you need help building your own Martech stack or do you want to optimize your system of technology tools to drive your business expansion? Contact us - together we can move forward!