The month has deep importance for women, but there’s no monolithic way to celebrate. For some women, like Alexa Heinrich, Social Media Manager at St. Petersburg College, Women’s History Month is a source of energy and pride. The collective excitement makes her feel like she can do anything. As she says, “The whole month screams, “I am woman, hear me roar,” and I love it.”
Other women use Women’s History Month as a chance to slow down.
Women’s History Month makes me stop and think. Sometimes life moves fast and you don’t stop and smell the roses. For me, those roses are recognizing the hard work and sacrifice of india car owner data generations of women before me, right now and after me.
Steph Hermanson
Strategic Services Consultant, Sprout Social
Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B. Tome of UPS or Michele Buck of The Hershey Company. March is a time to thank trailblazers for giving women everywhere access to new opportunities. Lisa Richards, CEO and Creator of the Candida Diet, echoes this sentiment, saying, “Women’s History Month is a reminder that women have always been a force for change and that we have the power to shape the future. It’s also a time to celebrate our collective strength, resilience, and determination.”
Avoiding Women’s History Month marketing mishaps
Consumers increasingly decide who to buy from based on how a brand’s values align with their own. According to a Q2 2024 Sprout Pulse Survey, 41.5% of consumers will unfollow brands whose values don’t align with their own.