16. Images have a marked effect on engagement

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That said, marketers can set up their content for sharing by having a home owner data pulse on social trends (more on how you can achieve that later).

This LinkedIn Poll by Sarah Johnston got 6,290 votes and 160 comments.

LinkedIn Poll author information
LinkedIn Poll showing 6,290 votes and 160 comments
Imagine what you could do with the right question.

Using images in your posts results in a 98% higher comment rate compared to text-only posts. And for ads with a single image, larger images of 1200 x 627 pixels garner up to a 38% higher click-through rate. In the case of images, sometimes more is better. Custom collages of 3–4 images in a post perform particularly well for companies. And the independent study mentioned above indicated that posts with a single image are over 2x as engaging as a text-only post. Posts with 4 images are almost 4x as engaging and those with 8 images are almost 10x as engaging. Further, having 8 images is nearly 4x as engaging as a single image post. Get the most out of your LinkedIn visuals with this handy image size guide, ensuring your images are always the perfect size..

17. Video is becoming more impactful on LinkedIn
Video gets 5x more engagement on LinkedIn. Users will engage with video ads for nearly 3x longer than other types of ads. Since videos are often watched without sound, it’s a good idea to add captions to attract and engage your audience. And, show them what you want them to see within the first 10 seconds before you lose their attention. LinkedIn’s research shows that members are 20x more likely to share a video on LinkedIn than any other type of post. Plus, 73% of B2B marketers say that video positively impacts their marketing return on investment.