As Cheyanne puts it, experimentation was the theme of fantuan data Figo’s 2022 video strategy. By posting every work day, she could identify which content types generated the highest impressions and engagements.
Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements. Listicles are also high-performing videos.” She returned to these formats again and again to produce a pipeline of successful content.
Even with solid success from these formats, Figo’s consistent posting cadence left space for new ideas, too–like their “Ask the Vet Tech” series, which amplifies their internal thought leadership and provides unique value to their community.
@figopet
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♬ Pieces (Solo Piano Version) – Danilo Stankovic
A regular posting schedule empowers your team to never stop testing and learning. If you’d like to see another example, in Sprout’s TikTok testing strategy we analyze our highest- and lowest-performing videos to reveal how we should adjust our content moving forward.