Opportunities are emerging in reader revenue

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Among young people, Instagram, Snapchat and even TikTok are becoming important platforms for accessing information about the virus. In Argentina, 49% of respondents aged 18-24 turn to Instagram, and 38% in Germany. In the United States, 11% access Covid-19 information via TikTok, and 9% in Argentina.



Source: Reuters Institute

Although social media is usually used in combination 99 acres database with other sources of information, the rise of these platforms as a source of news should not be ignored. 11% of respondents in 12 countries use Instagram for news during the week, and 64% of people under 25 use the platform regularly . With its innovative visual formats (stories, IGTV), Instagram has become almost as popular a source of information as Twitter.



Source: Reuters Institute

To reach young people, who are less sensitive to mainstream media sites and more dependent on networks, publishers should continue to improve their visibility on these platforms.

2 The economic crisis of the media is deepening, requiring new economic models
Local media, appreciated by the public, are nevertheless the most affected

While news consumption has increased sharply, the same cannot be said for news media revenues, which are heavily dependent on advertising and event revenues. On the horizon: the acceleration of cost reduction, media concentration and changing business models.

The crisis poses a particular threat to local media, which have proven themselves more useful than ever during the pandemic. However, the public values ​​local newspapers – even before the crisis, 47% of respondents across countries said they were very interested in local media.