How to use Twitter for business effectively

[shaownhasan]

Upload a profile photo: Add a high-quality photo to visually represent your brand on the platform. This should ideally be your company logo. Ensure your profile photo has the right dimensions and fits well in a small, circular space.
Add a header image: This image goes at the top of your Twitter profile like a banner or billboard. Update your header image to reflect upcoming events, promotions, hiring announcements and more. Choose a photo that aligns with your brand’s current vibe.
Add a display name and @name: Your @name is a unique name that represents your Twitter profile across the platform. It’s what people can use to tag and respond to you. To make it easy, keep your @name as identical as possible across all social profiles. The display name appears at the top of your @name on your profile and should ideally be the full name of your business or brand.
Customize your bio: Write a short-and-sweet Twitter bio to business owner data describe your brand, core value or offering. Don’t forget to include your website and location to help potential customers get in touch. If you have a physical store, you can also include your open hours.
Pin a tweet: This is the Tweet users will see pinned at the top of your feed. If you’re a new business, you could pin a Tweet summarizing your key offerings. Or, pin tweets about upcoming product launches, events, sales and other big news.
That’s it! Your Twitter account is now set up and ready for you to start engaging with your audience. Head to More → Twitter for Professionals to convert your profile into a business account.

Additionally, access advanced features like ads and monetization by navigating to More → Professional Tools from the left-hand sidebar.

Just like any other platform, you need to be strategic when using Twitter to maximize results and attract the right users. Below are some tips for using Twitter for business more effectively.