To achieve all that, of course, you need to be systematic. You need a plan.

[shaownhasan]

Screenshot of Little Moon's TikTok feed showing their mouthwatering treats.

Spotify
As the brand expands its podcast offering and marshals a recruitment drive, its presence on LinkedIn has grown.

Spotify’s regular short posts link to its podcast, job band data opportunities and charitable outreach, but centers their messaging around socially conscious work from the brand. This brings to the forefront their mission and commitment to their values, which has earned them over 3.28 million followers on LinkedIn.

A screenshot of Spotify's LinkedIn page showing how their commitment to their values has earned them over 3.28 million followers.
Social media presence brings you closer to your customers
Building a social media presence isn’t just something businesses do to keep up with the competition. It’s a marketing strategy that helps you build connections with your users.

More than that, social media lets you tap into niche audiences and grow your brand at scale. It also provides invaluable insights into how consumers view your product that can provide a competitive edge.


Check out this 30-day social media plan we’ve created to help brands consider, design and implement an effective social media presence in just one month.