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The budget for this format is limited

Posted: Thu Feb 13, 2025 10:30 am
by Shishirgano9
Until November 12, Davy Bailly-Basin was alone at the controls. If he was sick or on leave, the Short was simply cancelled. For a few days now, he has had a joker, Joƫlle Cachin .



to the journalist's position and that of a developer loan database to manage sending the podcast at 7 a.m. to the subscriber lists at 5-minute intervals each to avoid bugs.

The Short is intended to become a conversational format. Around 10% of subscribers already dare to send messages via WhatsApp according to Magali Philip.

These are mostly reactions or encouragements. But our ambition is to create a discussion on current events between subscribers and a trusted person. For the moment, Davy does not yet make a call for messages, because we do not yet have the human and technical means to manage them.

Regarding subscribers, RTS has managed to reach the under-35s with this format, but also half of the 40-45 year-olds. For the co-producer, "it's a niche product, but more general than expected." And if teenagers are not reached by the format, the traditional morning audience of RTS is still about twenty years younger.