The budget for this format is limited

[Shishirgano9]

Until November 12, Davy Bailly-Basin was alone at the controls. If he was sick or on leave, the Short was simply cancelled. For a few days now, he has had a joker, Joëlle Cachin .



to the journalist's position and that of a developer loan database to manage sending the podcast at 7 a.m. to the subscriber lists at 5-minute intervals each to avoid bugs.

The Short is intended to become a conversational format. Around 10% of subscribers already dare to send messages via WhatsApp according to Magali Philip.

These are mostly reactions or encouragements. But our ambition is to create a discussion on current events between subscribers and a trusted person. For the moment, Davy does not yet make a call for messages, because we do not yet have the human and technical means to manage them.

Regarding subscribers, RTS has managed to reach the under-35s with this format, but also half of the 40-45 year-olds. For the co-producer, "it's a niche product, but more general than expected." And if teenagers are not reached by the format, the traditional morning audience of RTS is still about twenty years younger.