The Twitter ads manager offers a number of campaign targeting options. nurse database This allows you to fine-tune your ad targeting to reach only the most relevant users. At the most basic level, you can use demographics targeting to reach users based on:
Geolocation
Age
Gender
Language
Device
Carrier
For more advanced targeting, you can choose to display your ads to users based on:
Conversations they participate in
Events relevant to your audience
Keywords they use
Whether they’ve engaged with a specific Tweet from your brand
The movies and TV shows they watch
What their interests are
Whether they share similar interests with your existing followers
Twitter even lets you create unique audience segments using off-platform customer information. The Custom Audiences feature allows you to create different audience groups to target, exclude or expand to.