If you set, for example, page_view as a conversion event, every single visit to your site would be counted as a conversion.
That can seriously screw up this (and many other) reports that contain conversion metrics.
Empty early and mid touchpoints are by definition not a bad sign. But what are the odds that all your customers or leads converted after clicking a paid ad?
Can you change the amount of touchpoints in the GA4 Conversion Paths report?
Yes. By default, the report contains all the engineer data conversion paths that contain up to 20 touchpoints.
If you want to, you can filter the report so it only contains conversion paths that match a certain amount of touch points. Just click at the top of the report on the Path length button.
Then, choose an operator, like >, <, = etc. and enter the amount of conversion paths the report must include.
Filter amount touchpoints conversion paths report
You can then unlock, for example, conversion paths with 40 touchpoints, like in the screenshot below. Just make sure you select a long period to include conversions that took place 89 days after the first visit.
Analyzing all the customer journey conversion paths
The table of the GA4 Conversion Paths report gives insights about many things, including: