Use Email Marketing for Re-engagement Campaigns

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Digital advertising/immediate lead generation not all lead generation strategies are long-term plays. While inbound strategies are undoubtedly the golden boy of the marketing world right now, digital advertising and outbound strategies still have their place. Let’s take a look at three common forms of digital advertising used for lead generation: social media google ads display ads social media it’s hard not to see how social media has become such an effective digital advertising platform. I mean, we're all guilty of using insta or facebook at least once a day, and when you think about the number of people you could reach (roughly a billion), the opportunities are almost terrifying.

There's something for every business model, but it's unlikely that you'll find yourself without a social media platform that's right for your company. These ads appear as sponsored content in your feed, like armenia number data this: lead gen in order for your ads to be successful as lead generators, you need to make sure your copy is concise and your offer (and value) is obvious. Take this ad from hubspot, for example. Think about it, they didn’t come to watch your ad, but you interrupted them while they were updating all their friends about what they had for lunch that day.

The cta is eye-catching. If you're not on page one, the truth is you won't be found. Ads put you directly in front of your customers and give you the opportunity to quickly redirect them to a targeted landing page (more on that later). Display ads you know when you’re creating some copy for your next google ad and you’re looking for synonyms for a word you’ve already used twice? That's display advertising. Display advertising is another great way to reach potential new audiences. The trick here is to make sure you advertise on sites that are relevant to your customer persona; otherwise, you might be wasting your time.