Seasonal goods usually have only 2-3 months of traffic, so the amount of inventory is very important. You need to estimate the sales volume during these 2-3 months, and then determine the amount of inventory.
Second, analyze Amazon's seasonal product advertising methods. To optimize seasonal product advertising, you need to understand the seasonal characteristics of your products, such as when the peak season is, when the off-season is, and when the preparation period is.
Successfully place the product on the shelf a month before the peak season, the product is placed in stock for sale, automatic advertising, low budget, and the product should have 1-10 comments. Increase the budget after the comments appear to ensure that there is traffic throughout the day. If there are old listings from last year that are doing well, you can merge the listings and increase the number of comments.
4.2 Operational Strategy During Peak Season
During peak season, we have a certain amount brazil number data of reviews and exposure traffic. At this point, we can adjust the bids and position of our product ads. Try placing the product on the first page of search results or at the top of the first three pages to increase product exposure.
At this time, you can use all the opportunities and attract traffic in all aspects. However, traffic during the peak season at this time will quickly deplete your budget, so we must use the budget at the forefront, increase the budget for keywords and promotional activities with good performance in advance, and reduce the budget for keywords with poor performance.
4.3 Post-Peak Season Operational Strategy
After the peak season, the operation is also based on the situation in the store (usually divided into three situations: inventory presence, inventory absence and inventory clearing).