My Market Value
NOISE and Alex Vermorgensbank came up with 'My Stock Market Value', what is your LinkedIn network worth on the stock market? The 'virality' of this campaign was very high. People thought it was worth it to show what their network was worth. A missed opportunity in this campaign was that there was no clear call-to-action after the stock market value had been determined. The campaign website is still live, but no longer works. Alex is hardly active on LinkedIn, while the target group is active there. The company page only provides general information .
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Points of attention, there are a number of important points to consider.
Choose LinkedIn if the message fits well with the character of the platfor italy telegram data The above examples all have a very relevant message for professionals.
Ensure visibility within the chosen platform. If possible, use paid media to boost the campaign. In addition, it is important to use the LinkedIn company page, your own employees and groups to communicate the campaign. Also (and especially) after the campaign period.
Indicate very clearly what the (LinkedIn) data will be used for and what contact moments there will be with the participants in the campaign.
Make the campaign 'shareable' via social media, but avoid auto-postings. Users should be able to indicate themselves whether they want to share their participation in the campaign with their network.
Make sure participants follow the company page, so that communication with participants can continue after the campaign. You can integrate the 'follow this company' button into your own media.
Make sure the objectives of the campaign are clear. Databases of 'fans' remain unused after a campaign, while after an activation the dialogue can be started with the 'fans'. None of the above examples have done follow-up.
And finally: end the campaign well. Mercedes-Benz took the campaign website offline a little too early (the campaign is from March 2012), while Volkswagen left the website live a little too long (since April 2011).
Is LinkedIn a part of your organization's marketing strategy? Why or why not?