Service as a mentality
Action : a large online store for electronics can only distinguish itself in a specific product group by offering an unprecedented service. Orders in this product group before 13:00 will be delivered and installed the same day.
Goal : respond to (urgent) need, meet or exceed expectations, invite consumers to review, like or post a photo on Facebook Timeline in exchange for a small discount on purchase.
Media : earned
Trial and error
It is not easy to come up with a concrete action out of nothing france telegram data that yields a lot in the short term. That is why you as a retailer will have to get to work and learn from your experiments. To do it better or differently next time. With trial and error. Even though these are obvious, below are a number of concrete steps to arrive at concrete actions:
Think about how you can achieve a clear proposition in the three worlds that suits your (web)shop.
Compare your current resource mix with the resources and media formats mentioned and see to what extent it is still up-to-date.
Experiment with forms of new media by exploring the possibilities with employees, customers and specialists from 'inside' and 'outside'.
And remember , you can't manage what you don't measure …
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