Timing matters. Not only during special promotions (think Black Friday and Cyber Monday), but also beyond.
The most anticipated shopping weekend of the year, in fact, is only the first appointment of a truly intense period that includes Christmas shopping and sales.
In reality, the periods of great promotions, both for points of sale and for the e-commerce sector, are increasingly dilated, which is why it is essential to think about Black Friday marketing strategies and activities that continue over time and allow you to make the most of the great wealth that every brand and company can boast , that is, data and information on users and customers .
Personal data, information on tastes and interests, purchasing habits and frequency, browsing qatar mobile database behaviors and much more: online and offline, there is a lot of data that real and potential customers release in the interaction with the brand and its products/services.
This data, if collected and made available and accessible, allows the creation of an exhaustive user profile updated in real time , a unique customer view of each component of your audience , no longer plausible but real!
It is on this data that advanced and dynamic profiling and segmentation activities are implemented , the basis of marketing strategies to personalize the customer experience .
According to James McCormick of Forrester Research, real-time data must be “ fast enough to follow the customer ”: this is where the brand’s ability to create engagement comes into play.