Communication players to count on what is defined as MOS (Marketing Operating System): a SaaS platform based on artificial intelligence and machine learning that stands out from many CDPs on the market today by a number of distinctive features. The first is simplicity. Blendee is a platform that is easy to install, configure and use: its operating system is an end-to-end solution integrated upstream (with the main CMS and CRM ) and especially downstream with the entire AdTech universe: audience activation is not limited to proprietary channels (email, SMS, push notifications, or "customer match" with Meta and Google), but includes the entire programmatic universe of DSPs up to connected TVs.
The platform is omni-user, identifies and manages both customer data (already in the possession of companies) and anonymous visitor data, through cookie-free methods and in full compliance with European standards; and it is also omnichannel: in addition to traditional digital touchpoints such as the website, app or social pages, the new platform also collects data from “offline” points such as point-of-sale cash registers or loyalty systems.
Gian Mario Infelici , CEO of Blendee , comments: “ Nothing will be the same in the world of advertising and marketing. The new platform allows companies to take full advantage of the data available to them, and to offer each user/consumer the best message through the most appropriate channel. We are extremely pleased with this operation that will allow us to express our value abroad.”
p: “The operation that led to the birth of Blendee was a profound challenge for us: thanks to the specialization of the fund and the experience of our investment team, we were able to combine entrepreneurs and technologies to create a system, overcoming the classic individualism of Italian SMEs, which often hinders the growth and internationalization of companies. This was possible above all thanks to the availability of the management of the two companies, who fully understood the potential of this operation. Blendee is 30 years of know-how accumulated by Neodata and Adabra , industrial relations, unique skills and strong ties with the Italian university fabric, fundamental for the enhancement of our country's talents.
Giovanni Giuffrida , CIO of Blendee , said: “The birth of Blendee is an important step for the digital advertising ecosystem, in Italy and abroad. The creation of a
platform capable of supporting companies by enhancing data at every stage of the process of their marketing strategy, it represents a novelty in the international Madtech environment. The
that Neodata and Adabra bring with them have made it possible to create a solution that
will soon prove its authority on the market” .
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