1. Choose an evergreen theme
When creating cornerstone content, it’s best to choose an evergreen topic. Evergreen topics are characterized by at least maintaining long-term relevance, they rarely contain time-sensitive information, and therefore do not lose value over time.
They don’t lose relevance as quickly as news tunisia phone number list stories and other forms of time-sensitive content. Each piece of cornerstone content should focus on a single evergreen topic that’s relevant to your website’s niche or market.
2. Provide complete information on a specific topic
Cornerstone content is designed to provide the best and most complete information on a specific topic, so it is usually centered around an ultimate guide or some kind of strategy that answers questions and queries that your target audience or visitors may have. You want to make sure that the quality of this content exceeds that of your competitors, is more comprehensive, and has more depth, so that you have a chance to rank higher.
3. The length is long enough
Cornerstone content with too few words cannot achieve effective results. Therefore, in order to provide the most complete information, the length of cornerstone content will be relatively long, at least 900 words or more.
4. Ability to reflect corporate/business vision or personal mission
Cornerstone content is the key content that your customers cannot miss, letting them know your business positioning and accurately understand your nature, as well as in-depth materials to help them determine whether your brand or company has the right solution for them.
Why is cornerstone content so important for SEO?
Cornerstone content plays a key role in which SEO strategy can help improve SEO rankings! It can be difficult to rank for very popular search terms, but the cornerstone method can help you solve these competitive search terms. Cornerstone content is the key content that your customers can't miss, allowing customers to know your business positioning and accurately understand your nature, as well as in-depth materials to help them determine whether your brand or company has the right solution for them.
Four characteristics of cornerstone content
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