Real-time interaction management 1
Born from the approach proposed by Rusty Warner, the Real-Time Interaction Management (RTIM) model, which, as its name suggests, makes real-time customer interactions, predictive modeling and machine learning the foundations on which to build personalized and valuable customer experiences in an omnichannel perspective.
Formally defined as “ an enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the right moment in the customer lifecycle through preferred customer touchpoints,” real-time interaction russia mobile database management is based on key aspects such as:
user recognition from an omnichannel and cross-site perspective (read identity resolution );
context , i.e. everything concerning the customer, from historical data to information collected in real time ;
the experience , i.e. the analysis and business strategies that are essential to define the activities needed to engage the user in the next steps;
orchestration , i.e. the activation of the different personalization activities
in the most relevant touchpoints online and offline;
optimization , reporting and information to improve and optimize different activities and improve performance.
It is easy to understand that in a Real-Time Interaction Management context, centralized data collection and management play a crucial role. It is indeed thanks to the possibility of having a unified, up-to-date and real-time customer view that advanced profiling and segmentation activities are implemented, first, and strategies aimed at creating personalized and valuable customer experiences, second.