User profiling
The effectiveness of a brand's marketing strategy is increasingly linked to the ability to create personalized and valuable customer experiences : data published by McKinsey shows that personalizing the customer experience can have an impact on reducing acquisition costs by up to 50%, increasing revenue by 5% to 15% and improving the effectiveness of marketing investments by 10% to 30%.
In an increasingly connected and customer-centric context, user and customer data kuwait mobile database thus become the real treasure, a wealth that, unfortunately, often remains unexpressed at the strategic level. More than 60% of marketers, according to a study published by the IAB, say that the biggest challenge is to connect the different touchpoints of users by creating for each of them a holistic and relevant customer view .
That’s exactly what identity resolution does!
Let’s find out what it is, how it works, and how it can be the key to the success of your marketing campaigns.
Identity Resolution: Let's Start with the Definition
Resolution, enrichment, activation: the three phases of an identity resolution process
Identity Resolution: Maximize the Value of Your Data!