There are several options

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A loyalty program helps retain customers and reduce churn. Increase in average check. It is more convenient to buy from a trusted supplier than to search and compare different options.

Improving the nature of communication with customers and intermediaries, reducing the number of incidents. Increase the number of referral recommendations. Satisfied partners will recommend you to their clients if necessary.

Stages of creating a loyalty program Start by norway mobile database understanding your goals. The choice of goals will determine the mechanics. These could be: increase in the frequency of purchases; increase in the average bill; reducing customer churn; expansion of the customer base.

Define performance metrics and determine the current loyalty level. Typically, I use the following for this purpose: participation rates, activity rates, points write-off rates, churn rates, as well as RFM and LTV.

Study your customers. Conduct interviews, ask what is important to them when making transactions. This will help segmentation. Decide on the type of loyalty program. for example: Points: accrual of points for paid orders, low accounts receivable, pick-up, etc.

Discount: privilege levels, fixed or increasing discounts, retro bonuses. Access to services. Hybrid: a combination of different mechanics. Develop the mechanics of the program. Determine the conditions and rewards that will motivate clients.

Financial model. Calculate the costs of launching and supporting the program, including IT infrastructure and marketing costs. Automation and technical support. Prepare the necessary IT infrastructure for program implementation, including an accounting and CRM system, a B2B platform or other sales automation and data collection tools.