Topics are prepared and ideas are received.

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At the same time, visual or written planning illuminates existing processes behind posts and reveals missing ones.
Thirdly, with more planning, you also have a better overview of all the important topics. This way, content can be designed and structured in a meaningful way for customer acquisition, which can then be distributed strategically across the individual social media channels.
For many companies, LinkedIn and Twitter are central social networks for communicating directly with customers or potential interested parties. But platforms are constantly being created and developed. (See TikTok.)

This offers new opportunities. An editorial plan rich people database opens up the possibility of considering and mapping all relevant social media channels.
The main advantage of optimized processes is the direct impact on sales success. Topics can be played out strategically and create awareness of purchasing arguments. This makes them a pillar of the digital sales process.

Learn more,
11 tips on how to achieve your business goals with social selling.

Argument 3, Optimized timing
With an editorial plan, you always have an overview of how you need to adapt your content in relation to important developments, campaigns or events. For special occasions and current events, this ensures that no posts are forgotten and no news goes unmentioned.