by Carsten Lange , on 11.2.2014
Search engine optimization (SEO) has changed massively in the last 20 years. In the early days of the World Wide Web, it was done with the simple rules of "Simply stuff your website with the desired keywords as full as possible!" and make sure that you get as many backlinks as possible . This led to excesses such as white text on a white background and endless backlink deserts.
Fortunately, this is no longer the case today and Google fantuan database is doing its very best to ensure that every user is presented with the best search results for them personally. This is the only way their market share will remain as high in the future as it is today. Google is the synonym for search engine on the Internet.
Today, SEO has actually become a serious marketing discipline for experts. The rule that now applies is "Write your content in such a way that your target groups love it because it creates added value!" For this very reason, Google is trying to think more and more like a human and has been constantly adapting its search algorithm since 2003 in order to get closer to the goal of human thought. Spam and tricks are now recognized quite reliably and punished by Google, which is equivalent to a bad ranking.
Do you use Twitter?The changes to the Google (search) algorithm since 2003 #Infographic
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