AI components in marketing

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AI includes several features and capabilities that can help you scale your marketing activities. For example, we can talk about these components:

Machine Learning: Machine learning relies on algorithms trained to use large amounts of data to make complex predictions and decisions. In practice, machine learning can be used to decipher text, perform audienc lithuania mobile database e segmentation, or predict responses to various stimuli. The biggest advantage is that machine learning learns on its own and is constantly improving.

Big data and analytics: AI helps solve the problem of analyzing and interpreting big data. The more data it is given, the better it learns and improves. But don't forget about human supervision.

AI-powered platforms: There are currently a large number of marketing AI platforms. Many of them already use AI for data analysis and statistics, for example. There are also so-called AI multi-platforms, such as Einstein from Salesforce or Sensei from Adobe.

Examples of using AI in marketing
Many marketing companies already use AI in marketing on a daily basis, as it provides fast and relatively high-quality work. Real-world applications can be seen in, for example, the following cases:

AI chatbots: Save human time by teaching an AI chatbot the answers to the most common questions you receive from your customers. Try a tool like Manychat.

Visual Intelligence: Make your job easier by using artificial intelligence and machine learning to predict which marketing and product photos will resonate best with your audience. For example, you can use a tool like Vizit .

AI platforms for small and medium businesses: Leverage AI marketing platforms that help you personalize experiences, gain analytics and insights, and predict future customer behavior. Try Samba AI, for example.

AI is changing the marketing landscape
Whether we admit it or not, artificial intelligence is changing the marketing environment. It makes it possible to handle customer service. Customers can find answers to their questions almost instantly. At the same time, it helps us optimize and target advertising campaigns more precisely, thus saving considerable expenses on PPC advertising . One of the biggest advantages of AI is that it can personalize marketing and acquire new customers. However, you should not forget about the human factor, which plays a huge role in the age of AI.