The flywheel follows the function of the original flywheel:

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The term flywheel comes from mechanics. Flywheels are structures that - once started with a small amount of energy - store this energy very efficiently for the cycle and continue to run on their own for a while.
Any additional energy then increases the speed of the wheel.
This principle is used in engines and sewing machines, for example.

Listen to this article as a podcast:

Episode 3: What is Flywheel Marketing?
Sep 12, 2024

• 16 minutes
Episode 3: What is Flywheel Marketing?
Digitalize or Die – the podcast for marketing, sales and customer service
Digitalize or Die – the podcast for marketing, sales and customer service
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Constant success as a goal: The dynamics of a cycle
it is designed to drive your business and constantly increase the company's success.
That means that when it gets going, it should run faster and more smoothly.

And here lies the first key difference between two sales models :

On one side is the funnel , in which a prospective ios database customer is won over as a buyer through various steps. It ends with a conversion. Its goal is to become a new customer and its process is completed when the customer is sold. A new start follows. The next potential is addressed. - This means that the funnel always starts over. Companies start from scratch with each new sales cycle.