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Index
What is the tone of voice for?
How to choose an appropriate tone of voice?
Welcome back to my blog!
I am Gianluigi Canducci, I deal with the positioning chinese overseas europe data of websites on search engines in Forlì Cesena and surrounding areas, I create websites in Rimini and throughout the country. I also deal with Social Media Marketing to promote companies and professionals in order to obtain more visibility and increase the reputation of their brand.
Speaking to your audience is an art, and as such it must be studied and cultivated carefully to generate an excellent reputation and stimulate appreciable engagement from your audience.
Effective and recognizable communication allows you to assume a relevant role in the eyes of your audience, to take on a role of authority and uniqueness that allows you to be perceived as a valuable and respectable brand. Let's find out what role the tone of voice plays in defining the corporate identity and how it helps you become an authoritative brand in the eyes of your users.
What is tone of voice?
Tone of voice is the way a company talks about itself through verbal and non-verbal communication, and consists of a conversational and linguistic approach that is applied to the occasions in which it interacts with its followers, in particular through public events, press releases and social media.