Ignoring negative keywords

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While Google Shopping campaigns don’t have a keyword bidding component, they certainly include negative keywords. However, many retailers forget the importance of a negative keyword strategy in their campaigns.

Ignoring negative keywords easily leads to wasting advertising bu albania mobile database dget on irrelevant searches, reducing overall campaign effectiveness and return on investment (ROI).

In your Google Shopping campaign, go to Insights & Reports > Search Queries .

To avoid wasting your time, regularly check your search query reports and identify and add negative keywords. Find out what search queries triggered your products and how they performed. If you come across irrelevant queries, you can add them as negatives, or better yet, create a list of negative keywords for easy addition in the future.

This will help narrow your targeting and show your ads on more relevant searches, reducing wasted ad spend on non-converting traffic.

Insufficient bid management
Bid management is another key part of a successful Google Shopping ads strategy, but many PPC managers set bids once and forget about them instead of adjusting them based on performance data.

This passive approach can lead to under- or over-bidding, both of which negatively impact the campaign's return on investment (ROI).

Another common mistake is using a “one size fits all” bidding strategy, where the same bid amount or strategy is used for all products and campaigns.

To start optimizing your bid strategy, we recommend using automated bid strategies such as:

target return on advertising spend (ROAS),
Target cost per action (CPA),
maximizing conversion value.
These smart strategies help optimize your bids in real time, taking into account factors like device, location, time of day, audience segments, and more.

Additionally, make sure your daily budget matches your automated bid strategy to ensure you don't over- or under-bid in any particular campaign.

For example, if you have a daily budget of $50 but are using a Target CPA strategy with a goal of $25, you will likely need to significantly increase your daily budget to give the algorithm a chance to learn more by showing more ads.

Not adapting images
With Google Shopping ads, the product image is likely the first thing that catches a user's attention.

Most e-commerce advertisers use standard images from the manufacturer's official website.

However, it is very important to optimize your images to be attractive and relevant, which can increase your click-through rate and overall campaign effectiveness. Consider using high-quality images that show your product from different angles or in action. This way, you can attract more customers and increase your chances of conversion.