What are the causes of banner blindness?

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1. Information overload

Internet users are bombarded with a huge amount of content every day. Websites are often overloaded with advertisements – according to research conducted by Infolinks (a company specializing in online advertising consultancy), 86% of Internet users regularly experience a feeling known as banner blindness.

Below are some other interesting data from the aforementioned Infolinks study:

14% of users remember the last ad they saw,
8% remember the brand or product that the usa telegram data advertisement was about,
2.8% thought the ad was relevant.
how much will the consumer remember – banner blindness

Source: Neil Patel

The flood of content leads to users automatically ignoring content that resembles ads, treating it as information noise. In other words, the internet user's brain searches for useful information on the site, automatically classifying ads among those that are unnecessary and redundant, which significantly reduces their effectiveness.