Żywiec and new reactions on Facebook

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The result? The humorous, accurate response to difficult weather conditions attracted attention and evoked positive reactions. Thanks to light, funny communication, the brand effectively engaged the audience, triggering a series of interactions on Facebook and other social platforms. Additionally, the campaign perfectly fit into the summer atmosphere, which made it widely commented on and shared.

McDonald's - Banksy painting destroyed
McDonald’s has proven that Real-Time Marketing can be an effective uk telegram data tool also in relation to art and culture. In one of its campaigns, the brand decided to refer to the famous event from 2018, when Banksy’s painting “Girl With a Balloon” was destroyed during an auction. Below is a photo of the destroyed painting:

damaged picture of a girl with a balloon

Source: The Washington Post

After the work was destroyed by a shredder hidden in the frame, McDonald's posted a graphic on Twitter that appeared to feature a box of fries that referenced the shape of the destroyed painting.