According to a study conducted by Ascend2, the main reason why companies decide to implement marketing technologies is to increase marketing efficiency.
main goals of investing in martech - technology in marketing
Source: Ascend2, 2023
The next places were occupied by, among others, increasing ROI and improving decision-making processes.
In other words, companies investing in martech most often want russia telegram data to improve marketing activities and generate higher profits.
It is important to remember that all these changes also have a hidden meaning.
The development of technology goes hand in hand with the demands that companies place on their marketing department employees.
As a result, the pressure on the technical skills of marketing employees is increasing.
Why is technology in marketing so important for brands?
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