Think for a moment about how many times you have checked your email today

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3 Steps to Effective Email Marketing
Mariusz Lodyga
Marketing Strategist
7 min
Email marketing is a powerful, yet underappreciated channel. You could even say that there are as many opinions about it as there are marketers. In my opinion, this is primarily due to the fact that the effectiveness of mailings depends on many different factors that remain a mystery to marketers.

Some of them believe that sending emails as often as possible iVs key, others quite the opposite. For some, the ideal time to send is early morning, for others late evening. However, without trying to find a golden mean, I propose a few practices that will certainly increase the effectiveness of your email marketing.

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2, 3, 5, or maybe 10? Maybe you do it so often that the reflex of checking email is a subconscious process for you and you don't even know when you're checking it.

Or maybe you stick to the rules and visit your inbox a maximum of a few times a day at strictly defined times.

Regardless of when and how often you monitor your email correspondence – if you are active in business, checking emails is one of the regular points of your daily schedule.